Pocket CMO
Designed for early-stage founders and first-time marketing execs who need a strategic partner as they think bigger, and build better.
It’s like having a CMO in your back pocket
I’ve spent the last 15 years building brands and advising founders, and there is a gap in the support for early-stage companies and first-time marketing executives.
With Pocket CMO, you get a seasoned strategic advisor, and an executive coach as you navigate growth, wins, and challenges.
Ways to work together
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For Founders & Independent Creators
Designed for small businesses and early-stage founders who need guidance on their broader marketing strategy. Here’s what you get :
Kick-off: Onboarding Survey + Intro Call
Toolkit: A kit of my tools and templates as we work together, including my strategy template, marketing calendar, and homebase.
Strategy Sessions: Biweekly 60-minute strategy sessions where I serve as your thought partner.
Slack Chat: Open access to me via slack, for the inevitable things that come up! A place for an ongoing gut check.
Pricing Options
Gut check (3 1:1 sessions): $1,000
Deep-dive (6 1:1 sessions): $1,800
Embedded (12 1:1 sessions): $3600
*Please note, this does not include execution and requires a hands-on founder!
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For first-time leaders
Designed for creative leaders stepping into the biggest role in their career. Through a series on ongoing 1:1 strategy sessions, I work as your thought partner, your gut-check, and your navigator. We cover everything from building your team, navigating internal challenges, and designing the right strategy. Here’s what you get:
Kick-off: Two onboarding calls, one dedicated to you and your goals. The next dedicated to the brand and business.
Strategy Sessions: Weekly 1:1 60 minute strategy sessions, focused on achieving your specific goals while also addressing the challenges and marketing questions that arise in real time.
Slack Chat: Open access to me via slack, for the inevitable things that come up! A place for an ongoing gut check.
Pricing Options
3-month commitment: $3,600
6-month commitment: $7,000
*Note, I have packages for larger teams as well.
Nice to meet you!
About Erika!
Hi, I am the founder of Tactile and have led marketing and brand as an SVP for New Stand, The New Republic, Morning Brew, and more. As a consultant, I’ve helped shape the launch and evolution of brands like Dieux, Argent, Dripkit, The Boston Globe, and Modernist Financial. I brings deep experience across media, consumer, and tech.
Some things I am working on with clients
A New Product Launch
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Conceptualizing a Brand Campaign
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Reimagining Founder-focused PR
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Developing a Community Strategy
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Launching a Newsletter
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A New Product Launch • Conceptualizing a Brand Campaign • Reimagining Founder-focused PR • Developing a Community Strategy • Launching a Newsletter •
How to get started
Step 1: Schedule a 15 fit call with Erika to see if Pocket CMO is right for you
Step 2: Together, we select the best program based on your company, stage, and budget
Step 3: We officially kick-off! You receive your link to your simple agreement, payment set-up and in-take form.
