Stories that stick. Connections that last.
We help founder-led brands find the broader communities, conversations, and partnerships that make a real impact.
We focus on strategic audience development, helping our clients navigate a shifting media landscape with story-driven marketing.
Our Leadership
Erika has spent her career shaping marketing and growth for companies that shape culture. As a former SVP at New Stand, Morning Brew, and The New Republic, she brings deep expertise in brand growth, media, and audience engagement. She’s advised innovative startups and iconic brands alike, including The Boston Globe, Face Stockholm, Pipcorn, Eddie AI, Argent, and The Purse.
What we do
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Audience Discovery
We pinpoint your ideal audience and the niche communities where your brand belongs
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Content Marketing
We craft editorially-driven marketing strategies to engage.
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Strategic Paid Media
We design and deliver bespoke paid partnerships that tap niche communities.
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Earned Media
We take a non-traditional approach to PR, created for the new media landscape.
WE LOVE OUR CLIENTS!
Face Stockholm
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3BL
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Eddie AI
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The Purse (substack)
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The Boston Globe
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New Stand
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Hearst
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The New Republic
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Argent
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Dripkit
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Fully Funded
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Modernist Financial
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Face Stockholm • 3BL • Eddie AI • The Purse (substack) • The Boston Globe • New Stand • Hearst • The New Republic • Argent • Dripkit • Fully Funded • Modernist Financial •
Right people, right place.
We help brands break through the noise and connect meaningfully in an ever-evolving media world.