Stories that stick. Connections that last.
We help founder-led brands find the broader communities, conversations, and partnerships that make a real impact.
We focus on strategic audience development, helping our clients navigate a shifting media landscape with story-driven marketing.
Georgia Lee Hussey, CEO & Founder, Modernist Financial
“Tactile and Erika have been key to the growth of Modernist for nearly ten years. Take this opportunity to chat with a super smart human about your business growth!”
Our Leadership
Erika has spent her career shaping marketing and growth for companies that shape culture. As a former SVP at New Stand, Morning Brew, and The New Republic, she brings deep expertise in brand growth, media, and audience engagement. She’s advised innovative startups and iconic brands alike, including The Boston Globe, Face Stockholm, Pipcorn, Eddie AI, Argent, and The Purse.
How we work with clients
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Studio
We work with founder-led brands at critical inflection points. From robust strategy workshops to full-blown retainers, Erika leads every engagement and brings along her network of leading experts.
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Pocket CMO
Our solution for early stage startups and small businesses. Pocket CMO helps you get clear on your marketing strategy, goes deep on your audience, and supports you as you execute.
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Founder Friends
Launching August 2025
Our invite-only community for creative founders and business owners to build, together.
What we do
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Audience Discovery
We pinpoint your ideal audience and the niche communities where your brand belongs
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Content & Brand Marketing
We craft story-driven marketing strategies, designed to engage.
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Strategic Paid Media
We design and deliver bespoke paid partnerships that tap niche communities.
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Earned Media
We take a non-traditional approach to PR, created for the new media landscape.
WE LOVE OUR CLIENTS!
Face Stockholm
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3BL
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Eddie AI
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The Purse (substack)
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The Boston Globe
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New Stand
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Hearst
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The New Republic
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Argent
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Dripkit
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Fully Funded
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Modernist Financial
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Face Stockholm • 3BL • Eddie AI • The Purse (substack) • The Boston Globe • New Stand • Hearst • The New Republic • Argent • Dripkit • Fully Funded • Modernist Financial •
Right people, right place.
We help brands break through the noise and connect meaningfully in an ever-evolving media world.