We move brands forward.
We help storied brands reimagine their future and emerging companies launch with impact
We’re a marketing transformation studio. Our clients are reimagining, repositioning, entering new markets, and launching something from nothing.
Georgia Lee Hussey, CEO & Founder, Modernist Financial
“Tactile and Erika have been key to the growth of Modernist for nearly ten years. Take this opportunity to chat with a super smart human about your business growth!”
Our Leadership
Erika Velazquez Alpern has spent her career shaping marketing and growth for companies that shape culture. As a former SVP at New Stand, Morning Brew, and The New Republic, she brings deep expertise in brand growth, media, and audience engagement. She’s advised innovative startups and iconic brands alike, including The Boston Globe, Face Stockholm, Pipcorn, Eddie AI, Argent, and Substack bestsellers.
We’re not an agency, Erika leads every engagement as your fractional CMO and taps her curated network of specialists to support you as needed.
What we do
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Discovery
We pinpoint your ideal position, audience and the niche communities where your brand belongs
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Strategy
We develop the right marketing strategy for you, with a deep understanding of your vision, goals, and audience.
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Implementation
We deliver bespoke marketing programs as an extension of your team.
Working together
We built Tactile to support the brands, creators, and founders making a real impact. We’ve designed our services to support companies of all shapes, sizes, and needs.
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Studio
Designed for legacy brands and high growth startups, we handle everything from strategy development to execution
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CMO Sidekick
Our offering for early-stage startups, small businesses, and non-profit organizations. Erika builds out your strategy and then serves as your strategic advisor as you implement.
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Community
Our free and ticketed workshops bring founders, creatives, marketers, business owners, and leaders together to tackle challenges and brainstorm big ideas.
WE LOVE OUR CLIENTS!
Face Stockholm
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3BL
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Eddie AI
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The Purse (substack)
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The Boston Globe
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New Stand
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Hearst
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The New Republic
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Argent
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Dripkit
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Fully Funded
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Modernist Financial
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Face Stockholm • 3BL • Eddie AI • The Purse (substack) • The Boston Globe • New Stand • Hearst • The New Republic • Argent • Dripkit • Fully Funded • Modernist Financial •
Capabilities
Positioning, Communications Strategy, Audience Research, Brand Marketing Campaigns, Audience Growth, Newsletter Strategy, Earned Media, Creator Partnerships, Paid Campaigns