ERIKA VELAZQUZ ALPERN, FOUNDER & PRINCIPAL

With over 15 years of experience, Erika Velazquez Alpern is a seasoned marketing and content leader skilled in building and transforming brands at the dynamic intersection of content, commerce, and community.

Most recently, as SVP, Head of Marketing at New Stand, she scaled the marketing department from the ground up and launched innovative content partnerships with Workweek and experiential marketing initiatives with Brookfield. Prior to joining New Stand, Erika was SVP, Head of Brand & Product Marketing at Morning Brew, where she led the brand trasnformation from beloved newsletter to leading business media company.

Prior to launching Tactile and working for Morning Brew, she led marketing for The New Republic, where she brought the magazine to a younger, larger, more diverse audience, bridged divides between business and editorial, and built their first branded content studio, attracting new advertisers. She also led brand marketing at NewsCred (rebranded as Welcome, acquired in 2020), where she conceptualized and sold long-term content marketing campaigns for clients like Pepsi, General Mills, and Huggies. Erika began her career at AOL, leading brand management and the AOL Artists program, establishing AOL’s content leadership post-spin-off and launching new content franchises like MAKERS.